Jeff Fromm
1) Marketing to Gen Z: the rules for reaching this vast--and very different--generation of influencers
Author
Pub. Date
[2018]
Language
English
Description
"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect...
3) Millennials with kids: marketing to this powerful and surprisingly different generation of parents
Author
Pub. Date
[2015]
Language
English
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